Measuring the return on investment for your Business Communications
Measuring the return on investment (ROI) for your investment in business communications, Unified Communications as a Service (UCaaS), is crucial to determine the value it brings to your organization. Here are some tips and metrics you can use to calculate and...
Tips for Creating Online Excitement for Your New Promotion
I am frequently asked by small business owners how to create critical mass around a new offering or promotion. Many of these entrepreneurs have to be extremely careful on their spend related to promotion and advertising, and many do not have a marketing department or...
The Paradox of Cybersecurity Attacks on SMBs
There are several reasons why executives and owners of SMBs might underestimate the risk of cyberattacks: Lack of Awareness: Many SMB owners are unaware of the current threat landscape. They might not keep up with news about cybersecurity and might be uninformed about...




