Blog
A Fictional Ransomware Incident with a Happy Ending, All Too Rare!
Once in a small, but modern small city, there was a sudden and alarming disturbance that rippled through the normally ordinary town. The local business hub, a main source of community activity and digital learning, fell victim to a ruthless ransomware attack. This...
Tips for Managing Your Brand Reputation
Managing your business's brand reputation is crucial for building trust, attracting customers, and ensuring long-term success. Here are some tips to help you effectively manage your brand reputation: Define Your Brand Values: - Clearly define your brand values and...
Measuring the return on investment for your Business Communications
Measuring the return on investment (ROI) for your investment in business communications, Unified Communications as a Service (UCaaS), is crucial to determine the value it brings to your organization. Here are some tips and metrics you can use to calculate and...
Tips for Creating Online Excitement for Your New Promotion
I am frequently asked by small business owners how to create critical mass around a new offering or promotion. Many of these entrepreneurs have to be extremely careful on their spend related to promotion and advertising, and many do not have a marketing department or...
The Paradox of Cybersecurity Attacks on SMBs
There are several reasons why executives and owners of SMBs might underestimate the risk of cyberattacks: Lack of Awareness: Many SMB owners are unaware of the current threat landscape. They might not keep up with news about cybersecurity and might be uninformed about...
Tips for Balancing Preparation with the Need to be in the Market
Balancing preparation with the need to be in the market is a delicate task, especially in dynamic and competitive environments. Here are some tips to help you strike the right balance: Prioritize Tasks: - Identify critical tasks that need immediate attention for...
Key Elements of Effective IR Tabletop
Incident Response (IR) tabletop exercises are an integral component of the Business Continuity Planning process. They simulate adverse and cascading cybersecurity occurrences, enabling organizations to better operationalize their incident response planning process, by...
Strike a Balance Between Genuineness and Professionalism in Your Communication
Balancing genuineness and professionalism in your messages is essential for effective communication. Here are some tips to help you strike that balance: Know Your Audience: Understand who you're communicating with. Different...
